Analyst Reports That Black Friday Microsoft Surface Sales Were Dismal

If sales of Microsoft's Surface tablet at the most-visited shopping mall in the world are any indicator of overall sales, Microsoft had a dismal Black Friday.

Piper Jaffray analysts staked out an Apple Store and a Microsoft Store during Black Friday at the Mall of America, the most-visited mall in the world. The analysts spent eight hours at the Apple store, and two hours at the Microsoft Store and found stark differences in sales of the Surface versus the iPad.?According to Fortune, an average of 11 iPads were bought per hour at the Apple store, and not a single Surface was sold when Piper Jaffray was watching.

Foot traffic was 47% lower at the Microsoft Store than the Apple Store. People purchased 17.2 items per hour at the Apple Store; they bought 3.5 items per hour at the Microsoft Store. Those visiting the Microsoft store were interested mainly in Xbox games -- five of the seven items bought during the two hours were Xbox games.

To learn more and to read the entire article at its source, please refer to the following page, Analyst reports that Black Friday Microsoft Surface sales were dismal- Computerworld Blogs

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