To make strong and lasting connections with your brand, tap into people?s deepest desires. Deep desires most often come from a feeling of lack, but can also be a need for a place of safety, peace, or comfort. If your brand can make people feel like they have a little bit more of one of these desires by interacting with the brand, they will connect on a deeply emotional level. Some examples of this are beer brands that tap into a need to belong, clothing ads that tap into our need to be sexy and attractive, and the many products that tap into our need for status.
Read the full article here: Brand Building On Deep Desires
Source: http://holisticbusinessmarketing.com/blog/brand-building-on-deep-desires/
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